We live in a high paced society where the digital age seems to be the norm. We watch our programming when we want to, buy music online, see advertisements as popup ads.
With this state of constant marketing flux, printed brochures continue to be a relevant communication tool in 2018. A printed brochure is great for displaying your product or service because the brochure has a better chance to stay in front of your audience than ever before. Brochures can also be used as an icebreaker to explain what your company offers. Print brochures are often kept for jotting notes on your product or service, can be used for further reading, or to drive individuals to your website. The printed brochure will stand out from other forms of advertising, especially in today’s age.
There are a few reasons why some companies do not print brochures. Some feel they are passé, can be costly, or not environmentally friendly.
Are brochures passé? Maybe! That is AN ADVANTAGE! Companies that realize brochures are not passé will use them as a tool in marketing their product or service. A sleek, modern looking brochure with crisp pictures says a thousand words. They are a great tool to use as an outline during a meeting with a potential customer. Brochures stand out because so many of your competitors are not using them and readers will not be distracted from brochures printed message by electronic media.
Price is another issue. Some companies believe that brochures are expensive. According to the recent winner of the Solon council, Jeremy Zelwin “printed brochures are so reasonable, I can’t understand why people do not buy printing more often” He is right! You can order 250 brochures for 83¢ each. Double the quantity and the price will go down to 69¢ a piece. The more you print, the more reasonable the costs are. In fact, the cost for 5000 brochures will cost 12¢ each! That is a reasonable piece of marketing that can stay in front of your prospect.