Building a Successful Retail Print Portal For Your Brand
Our last post, we discussed the products and benefits of your internal web portal. This issue we will discuss important considerations that need to be brainstormed before building your print portal for the retail market. This will allow you to build a successful retail print portal for your brand.
The first question is to determine what products you want to offer. Determine which products are purchased the most frequent and offer them. You can always add more later.
The second question that should be asked is what minimums need to be listed? This is important for a few reasons. You need to confirm that your print supplier / portal host have the same quantities you want to offer. Next, you need to make sure you have a need for small quantities. There is an advantage and a disadvantage of having small quantities. The advantage is you will have fewer competitors offering short runs. The disadvantage is your price per piece will be high because of the setup fees. What do you do?
Well, you need to determine who your clientele is, and decide if they buy from you because of price, or because of your relationship. If it is relationship, then offer short runs, if it is price, you might want to steer clear of short runs.
The third question is how soon can you expect the product? This information needs to be spelled out for each product on the print portal. Postcards might only be a few days, but presentation folders might take up to seven business days. You also need to include transit time, and different methods of shipping. This is important for time sensitive orders.
In conclusion, ask yourself if your organization wants to offer Direct Mail, Shrink Wrapping, Rounded Corners, Variable Data Printing (VDP), specialty papers, etc. that will allow you to offer more to your clients. The finishing can make a big difference in the end results of the printed piece.
Ask us how we can create your very own print portal for your company!
Building a Successful Internal Print Portal For Your Brand
Our last post, we discussed the benefits, products, and devices your business needs before your web portal goes live. This issue we will discuss important considerations that need to be brainstormed before building your internal print portal.
The first question that should be asked is what minimums will be listed? In the print and promotional industry, we all know the more you produce, the more attractive your price per piece. The answer to this will depend on each product and what your organizational needs are. The good news, the product information including quantity can easily be changed.
The second question is will employees be placing orders, or will there be a Order Clerk? Do you trust your employees? This is important, because if your employees print a job, approve the art, but then see’s a mistake, they will just print again which increases the tab. Another option is to have a designated individual within your organization approve the purchase and proof or both. This will help minimize mistakes, but could (depending on company size) increase the burden on this employee. Alternatively, each employee can order their product, and then have a designated employee confirm artwork and submit the order to your provider. This option allows control of your buying.
The third is weather to have the products shipped to one central location, or to separate locations. This is a matter of logistics, and what best suits your organization needs.
The fourth question is how soon can you expect the product? This information needs to be spelled out for each product on the print portal. Business cards might only be a few days, but power banks can take up to 10 business days. You also need to include transit time, and different methods of shipping. This is important for time sensitive orders.
In conclusion, ask yourself if your organization needs variable data printing.
Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.Wikipedia
What are the benefits? VDP can be used to personalize your message. We can use photos, personal names, and specific copy that will zero in on each prospect to help bring in business. VDP personalizes the print experience.
What is a Web Portal? Does Your Company Need One?
Have you considered developing a web portal for print or promotional items? Have you thought about the benefits? Will the portal save money? What products should be included? Who will be placing the orders?
What is a web portal? Techopedia defines it as:
“A Web portal is a specially designed website that often serves as the single point of access for information. It can also be considered a library of personalized and categorized content. A Web portal helps in search navigation, personalization, notification and information integration, and often provides features like task management, collaboration, and business intelligence and application integration.Web portals are also known simply as portals.”
The benefit of a print portal is that you reduce costs for your company. How? Well you can consolidate your marketing down to one source. Consolidation is huge, especially if you own or manage a large company. There are a plethora of print and promotional providers out there, and when employees have free access to order from any source, costs go up. By using one source, you and your employees will not need to spend countless hours researching vendors online. Their time can be better spent on their other responsibilities.
The most important products to have on your company portal are the products that are ordered the most, and brand consistency. Business Cards, direct mail and brochures are common pieces of literature on company portals. Some common promotional materials are pens, paper pads, and retractable vinyl banners. The good news is that the products you choose are unlimited! It is all about the bottom line, and we can help yours go down.
Your web portal can have the same design as your non-profit or company home web page. The portal can have its own separate URL or have a link from the main web page. As a manager you can choose to provide each user with their own permissions. Our print portals perform over multiple platforms including PC’s, Tablets, smart phones, etc. Our portals are easy to navigate, which will provide a significant cost savings and increase yield for many large organizations.
Ask us how we can create your very own web portal for your organization. Our goal is to help our customers succeed.
On our last post we spoke about our first championship in 52 years with the Cleveland Cavaliers winning the NBA championship! Cleveland and the weather have something in common, we are both HOT! The Republican National Convention is on its way to Cleveland July 18th – 21st 2016. For a city that has had a dark shadow hanging over it, we have come to life with new biotech industries, startups, and a world renowned restaurant
Pre – die cut Thumb Drive Mailers are a great convention idea that will drive the customers to the show. We will supply you with the templates, and you can place your own art or have us create a custom design for you. In addition, we have a vast supply of innovative thumb drives from which you can choose. You show electronic literature and/or video of what your organization offers as a preview for them to visit you at the show!
Cup sleeves are great for a show! Offer coffee, and put your custom information on our custom cup sleeves! This is a great way to perk up your prospective clients!
Print Convention Ideas
Rip Cards are a great informational tool for your organization. The Rack Card size of 3.5” x 8.5”, and the bottom 2” has a horizontal perforation which can be used as a business card, discount drink / food ticket, or coupon. Our convention ideas will keep on coming, and soon, some or all of these products will be available on our stores WaterproofPrintedProducts.com and WePrintQuick.com. Please visit our store CoolMarketing.us for some other great trade show desk items, cups, stress balls, apparel, bags, etc. In the meantime, use promo code RNC2016 to save 10% off on our online store Rip Cards, Rack Cards, Business Cards, Postcards, or Brochures on WePrintQuick or Waterproof Printed Products (where applicable. You can use this same promo on any item on Cool Marketing. Enjoy, and good luck!
Congratulations Cleveland Cavaliers!
We are the champions my friends, We’ll keep on fighting to the end. We are the champions We are the champions, no time for losers. . .
Here I am, at work, while 1.3 million of my fellow Clevelander’s are downtown celebrating this historic day ending the 52 year drought without a championship. We did it, and Believeland is getting a new ending! Thank you Cleveland Cavaliers! and Lebron James for coming home! Congratulations Cleveland Cavaliers!
A Bit of History
Samuel Wolfson Started Eveready Printing back in 1900, Samuel and the company have believed in Cleveland and continue to believe in Eveready Printing 117 years later! Like the city of Cleveland, Eveready is continuing its growth. We started off in a small building right near Quicken Loans Arena, moved to Slavic Village, and we are now resting in our latest facility in Warrensville Heights. Eveready Printing, is currently offering unique printing nationwide with this new service and product Waterproof Printed Products. The greatest feeling is to reflect on how much we have grown through the moves, equipment, staff, suppliers, and you, our clientele. The Cavs win reminds us how persistence and effort pays off.
Business Cards, Business Cards. There are so many options from design, one sided, two sided, standard black white cards,
Have you ever been in a situation where you go to pull your business card out of your wallet,
and it is damp,
or kids maybe got their paws on them? That can be embarrassing handing the card off to your prospect. Eveready Printing, Inc. launched a website that has waterproof / tear resistant calling cards and they can be ordered via Waterproof Printed Products site or by contacting a representative.
Why do you need waterproof business cards? Well to prevent the above from happening, and your professional needs.. If you work at a bar, hospitality, surf instructor, charter boat captain, a profession on the beach, theme parks, zoo’s and park (metro, state, national) systems, these cards are ideal for you. The business card is the number one sales tool, and why not impresses your prospect / client the first time. When you print on our material, you can feel confident that the print and substrate will be just as crisp as the day it came off press. Eveready Printing has been in business for 116 years, and over time we have designed and printed great looking cards! These business cards are the answer for your design to continue to look good even after being sat on.
Design plays such a crucial part in everything, but seldom do most of us take the time to contemplate it. It is involved in every aspect of our life. It makes things go and compels us to do something. Everything is a product of design, but what exactly is it? Merriam-Webster gives this simple definition…
: to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made
So why take time with design, especially when it comes to your business?
1. First Impressions Are Important
In a eye tracking study done at the Missouri University of Science and Technology, they It takes a person’s eye a mere 2.6 seconds to focus on a focal point in a web design. This small window is all you have to make an impression that’ll stick and be effective.
2. Establish Your Identity
The Eames Lounge Chair is a staple piece of furniture in any architect’s or designer’s home. The reason for this is it’s elegant yet functional design. In addition, it’s the brand that people identify with. Charles Eames established this identity in the 1950’s, and the brand is synonymous with modern design to this day. Establishing brand identity is one of the most important ways to make sure your company stays in mind of consumers, just as Eames has.
3. Enhance your sales performance with design
Numbers don’t lie, especially when it comes to sales. There’s no disputing that good design attracts customers and more customers means more sales. Design goes further than pure aesthetics and can be applied to your business as a whole. Rebranding campaigns have helped many major corporations stay on top and increase their overall sales.
From the look of your website, your promotional materials, or the overall feel and destination of your business as a whole, design is important. Take time with it to make sure you’re putting out the right message about your business. I guarantee you will not be disappointed.
It is amazing, that our brick and mortar business (Eveready Printing) has been in business for 116 years !! Amazingly, the Hebrew Gematria for 116 is “. . . foundation, a stand or place . . .” Some other interesting facts are:
One hundred sixteen is also: (https://en.wikipedia.org/wiki/116_%28number%29)
- The prefix for several EU-wide telephone helplines designated as harmonised service of social value
- The atomic number of livermorium
- The number of years that the Hundred Years’ War between France and England, from 1337 to 1453, actually lasted
- The fire emergency telephone number in Peru
- The record number of wins in a single season of Major League Baseball achieved by the Chicago Cubs in 1906 and the Seattle Mariners in 2001.
- The number of pages in the Lost 116 pages, the original manuscript of what Joseph Smith said was the translation of the Book of Lehi, of the Golden plates revealed to him in 1827
Samuel Wolfson the founder of the company would be so proud of how far Eveready Printing has come, the technological advancements in the printing industry the last 116 years, and the fact that the company is in its fourth generation with six kids waiting in line for the fifth. In honor of the company’s success we are issuing a $116 coupon off our online store WaterProofPrintedProducts. Help us celebrate our special year! Use coupon code “116Years” and save on your next Online order.
If you are lost, and need emergency help from a proven winner, call Eveready Printing or visit WaterProofPrintedProducts.
This coupon can be used once per customer, help us spread our Birthday message, and receive a $25.00 promo code for each order filled by your referral.
New Announcement From
We are pleased to announce our new TFPT Printer©®™ (Taste Food Printing Technology) a division of WaterProofPrintedProducts.com. We have been working hard and diligently the last few years with the emergence of 3d printing to build a product that will feed the people of the world and to insure print will always be here! We worked with premier recruiting companies to help us find the smartest, focused, young scientists in the world. Thankfully, our dream has become a reality!
We worked with Sherwin Patent Attorneys, Mestle, Heidelbuger, and our scientists to come up with this amazing new TFPT Printer©®™ based on the technology from 3d printing to work with our eight color Heidelberg.
We are not going to share how the technology works, but this device will save the printing industry! No matter where you look, we are told you can’t print this, save paper, printing harms the environment etc, but now we can guarantee that print will not go away!!!
Our scientists, Mestle, Heidelbuger, and Eveready Printing have worked together to make printed material edible! No more starving people from Africa to the fattest city in the USA!! Now you might be thinking, how bad everything will taste, but our partners can make our printing taste like anything! Our TFPT Printer ©®™ will add flavor, vitamins, and nutrients that will make our printing taste good and be good for you!! There is a special coating that is applied to kill all bacteria for up to two years! NO worry about contaminants, TFPT Printer ©®™ will insure everyone will be well fed with gourmet printing throughout the world! Say goodbye to grocery stores and restaurants!
Now here is the exciting news, whoever is the 412016 person to signup on our online store WePrintQuick.com by this Friday, will be entitled free food via print for life!! No more grocery bills!! Please note, that we cannot guarantee what printed flavor will be delivered to your door, but we can guarantee is that it will be fresh.
For Media Inquiries, please call 216-587-2389 or email email@example.com
At the start of 2016 we have seen two key factors that effect business have plummeted. The first is the stock market (lately it has been going up!!) and the second is gas prices! Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015? Well thankfully, we have seen the gas prices go down!
What you might not of heard is that Postage rates are going down for the first time in over 90 years! The postage will be going down 4.3% on April 10, 2016. The rate will be as follows:
|Letters (1 oz.)||49 cents||47 cents|
|Letters additional ounces||22 cents||21 cents|
|Letters to all international destinations||$1.20||$1.15|
|Postcards||35 cents||34 cents|
Commercial prices will decrease on April 10th, and the rates are available at USPS. This is great news for your Direct Mail Budget.
Here are some key factors of direct mail vs. email:
|Did you know that direct mail has a 95% deliverability rate?
|Email has a rate under 50%|
|Direct mail in tangible, and will get a glance even if the recipient is throwing the piece away.||In regards to this email, 95% of you will not even read this because 95% of all emails are not opened do to deletion or automatically sent to you spam folder. J|
|Direct Mail is Safe! (Be careful of paper cuts)||Email might not be because of identity theft, viruses, and spam, and because of this people are hesitant to open emails, and click harmful links.|
|Direct mail improves Email open and click-through rates. In the direct mail piece let your customer know to look out for an email within the following week.||See above|
|Direct mail will increase will increase your online sales by over 60% This will increase activity on your site by over 25%.||No comment|
|Direct mail has a long shelf life||…………………………………….|
Direct mail is strong, and thanks to USPS it is about to get stronger. Let Waterproof Printed Products, a service of Eveready Printing help you with your multi channel marketing starting with a direct mail campaign. Let’s take advantage of the postage rates before USPS changes their mind in 2017