Postage Rates are Going Down!

Postage Rates are Going Down!

Postage Rates are Going Down!

Going Down!

Going Down!

At the start of 2016 we have seen two key factors that effect business have plummeted.  The first is the stock market (lately it has been going up!!) and the second is gas prices!  Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015?  Well thankfully, we have seen the gas prices go down!

What you might not of heard is that Postage rates are going down for the first time in over 90 years!  The postage will be going down 4.3% on April 10, 2016. The rate will be as follows:

Current Mandated Reduction 
Letters (1 oz.) 49 cents 47 cents
Letters additional ounces 22 cents 21 cents
Letters to all international destinations  $1.20 $1.15
Postcards 35 cents 34 cents
Postage prices are going down!

Postage prices are going down!

Commercial prices will decrease on April 10th, and the rates are available at USPS. This is great news for your Direct Mail Budget.

**** Source http://dmdatabases.com

Here are some key factors of direct mail vs. email:

Direct Mail Email
Did you know that direct mail has a 95% deliverability rate?

 

Email has a rate under 50%
Direct mail in tangible, and will get a glance even if the recipient is throwing the piece away. In regards to this email, 95% of you will not even read this because 95% of all emails are not opened do to deletion or automatically sent to you spam folder. J
Direct Mail is Safe! (Be careful of paper cuts) Email might not be because of identity theft, viruses, and spam, and because of this people are hesitant to open emails, and click harmful links.
Direct mail improves Email open and click-through rates. In the direct mail piece let your customer know to look out for an email within the following week. See above
Direct mail will increase will increase your online sales by over 60% This will increase activity on your site by over 25%. No comment
Direct mail has a long shelf life …………………………………….

Direct mail is strong, and thanks to USPS it is about to get stronger.  Let Waterproof Printed Products, a service of Eveready Printing help you with your multi channel marketing starting with a direct mail campaign. Let’s take advantage of the postage rates before USPS changes their mind in 2017

Email Overload?

Email Overload

Email Overload

Does your head hurt?  It must be email overload.  Well, I just opened up my email to find 100+ emails trying to sell me something. Do you ever select all at once, and then hit delete? Well if you are a business owner, and you send marketing emails out, you might want to rethink your strategy.

Although email is one way to advertise, a direct mailer will give your advertising campaign a boost that will put money back into your business. There are ways to do this without breaking the bank, and statement stuffers (4×9 flyers) are another method that will yield dividends.

Email Overload

Email Overload

We know that statement stuffers work; just look at your credit card statements. Sometimes you can find two or three in one credit card bill! Statement stuffers (4×9 flyers) are efficient because as a business owner, you continuously mail invoices and checks. Create a stuffer that will make the most of your postage costs by inserting flyer with your invoice, payment or letter. Start by creating three, one for prospects, one for existing customers, and one for vendors. A statement stuffer campaign should start with a message that will grab the recipients’ attention, and give them an incentive to buy from you. The incentive can be give-a-way or a discount. Eveready Printing (The brick and mortar business of WaterproofPrintedProducts and WePrintQuick)  can help design a marketing campaign that will save you time and increase your revenue.

Waterproof Menu Printing

Waterproof Printing Menus

Waterproof Printing Menus

Waterproof Menu Printing is Now Available!  Waterproof Printed Products has an alternative to expensive plastic menu printing or flimsy paper menus.  WaterproofPrintedProducts.com offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Menu Paper is innovative synthetic substrates that are specifically designed for outstanding high resolution imaging. Waterproof Menu paper is a new product that is perfect for Menu Printing. This product is durable, waterproof, tear resistant and stain resistant materials that offer the best characteristics of both paper and polyester.

With Waterproof Menu Printing you get products that are waterproof and tear resistant for excellent durability, but what is very unique about our product is that it also can handle print finishing processes such as saddle stitching, punching, and folding just like paper does.

In addition, our Waterproof paper is very stain resistant to common foods such as mustard, tea, and red wine. Thus, if you catch a stain within a reasonable time period you can fix the problem by washing the menu with soap and water. Because you won’t have to laminate for durability and protection from spills, there’s no need to send the menus out to a laminating company saving you time and money. Plus, you won’t have to worry about the inevitable de-laminated scores, edges and corners that occur over time with laminated menus.

Our Waterproof Paper is fold-able. Even the 10, 11 and 12 mil cover weight calipers can be scored and folded. This is very different than most other products, and a great feature for printing menus. The velvety soft feel of our paper is truly unique; add full color images and graphics to make your menu act as a unique branding tool.

Our Waterproof Menu Printing is available in four calipers; 7.5 mil, 10 mil, 11 mil and 12 mil, allowing you to print both inside pages and covers of menus. The 7.5 mil caliper for the pages and 10, 11 or 12 mil caliper for the cover of booklet style menus. The Rigid stock is perfect for flat menus and cards. The Soft stock is perfect for menus that need to be folded.

So whether it’s a saddle stitched multiple page menu, or a finished 8.5 x 11 folded menu, or simple flat menus our Waterproof Menus Printing is the new choice for business owners who are looking for a professional look at a very affordable price.

Waterproof Printed Products

News Splash! Waterproof Printed Products has arrived at Eveready!

Waterproof Printed Products

Waterproof Printed Products

News Splash! Waterproof Printed Products has arrived at Eveready!  Eveready Printing, a 115 year old company, owned by father Roger Wolfson and son Scott Wolfson, recognized the need for this unique product.  Our first thoughts were that the restaurant and hospitality industries would benefit from this product.  Currently, customers are using either laminated or paper menus.  The downside to laminated menus is that they can be bulky and the lamination can peel.  Paper menus have to be replaced constantly due to rough handling by customers, which in turn require the restaurants to print large quantities.

The benefits of our waterproof printed products are tear resistance, spill resistance, and a rich feel.  There is no need to print large quantities, since the waterproof menus can be used multiple times before replacing.

For further information contact us at 216-587-2389

Google and Print Advertising

IMG_20151020_175227757_HDRPrint advertising is a debatable topic. With the plethora of online marketing channels that companies can use, why should a company print marketing materials anymore? There are several reasons why, and the proof is seen even among the top internet marketing channels themselves. Google is the SEO (search engine optimization) master, to which all website creators try to appease in order to have their pages indexed and placed on the top pages of the search engine. Google ratings are very important to merchants online and offline. Free and pay-per-click advertising as well as paid ads are available to the public. Google is one of the biggest online marketing channels in the world….and they uses print marketing.

            Google recently sent marketing mailers. The mailers included a letter accompanied by a promotion code brochure, postcard insert, and credit card which was promoting a special for AdWords. The letter explained how AdWords worked and how it could improve business. The card was very eye-catching, printed in a bright blue with big, bold print. The back side of the card had a step-by-step guide and all the information the recipient would need to take advantage of this offer. Why does Google spend money to send out printed information when they could advertise within their own search engine for free?

IMG_20151020_175245244

Here is why:

 

  • Google understands the power of printed marketing materials.
    • Online advertisements often get overlooked by viewers because internet users have been bombarded with online advertisements for years. We have essentially been desensitized to online marketing unless we are searching for it or it peaks our interest.
    • Even if a consumer notices the Ad, their retention of the information is going to be limited, even if they click on it for more information. By clicking on an ad, the web user will be taken away from what they originally came to the page to do and therefore unlikely to click on it. With printed marketing materials, this inconvenience is eliminated.

 

  • Google also understands that quality information cannot be summed up using a banner ad.
    • The amount of information shared in the letter I received from Google would have been too much to fit on an online advertisement. The letter contained useful information that spoke to the quality of the service they were promoting. The more credible a product/service, the more likely it will sell.

 

  • Google knew that making their marketing campaign personal would catch the reader’s interest.
    • The offer advertised required a promotional code to redeem it. The card sent in the mailer contained that code. The code was mailed to me personally; it is more like a personal invitation rather than a deal offered to everyone on the internet. There are many ways to make a printed Ad feel personal to your customers. Mailers are a great option.

 

4.) Print is durable.

  • The recipient will save it, and when they see it again your message will continue to be redelivered.   We can help you conceptualize and design a printed piece that will keep the impression count adding up.

 

These are some of the reasons why Google uses print advertising. Print is alive. If you are interested in using print marketing techniques such as letters or postcards like Google, visit our websites Eveready Printing, We Print Quick, Water Proof Printed Products, and Cool Marketing, and see all the innovative ways you can use print.

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A Old Company with New Ideas

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Commercial Quality. Online Prices

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