Waterproof Menu Printing

Waterproof Printing Menus

Waterproof Printing Menus

Waterproof Menu Printing is Now Available!  Waterproof Printed Products has an alternative to expensive plastic menu printing or flimsy paper menus.  WaterproofPrintedProducts.com offers our special Full Color Printing on Waterproof, Tear and Stain Resistant Paper.

Plastic menus have a very high minimum quantity and cost associated with them. Waterproof Menu Printing offers a similar durability with a much lower minimum and cost. If you are looking for menus that have that extra durability, Waterproof Menu Printing is the perfect choice. No lamination needed!

Our Menu Paper is innovative synthetic substrates that are specifically designed for outstanding high resolution imaging. Waterproof Menu paper is a new product that is perfect for Menu Printing. This product is durable, waterproof, tear resistant and stain resistant materials that offer the best characteristics of both paper and polyester.

With Waterproof Menu Printing you get products that are waterproof and tear resistant for excellent durability, but what is very unique about our product is that it also can handle print finishing processes such as saddle stitching, punching, and folding just like paper does.

In addition, our Waterproof paper is very stain resistant to common foods such as mustard, tea, and red wine. Thus, if you catch a stain within a reasonable time period you can fix the problem by washing the menu with soap and water. Because you won’t have to laminate for durability and protection from spills, there’s no need to send the menus out to a laminating company saving you time and money. Plus, you won’t have to worry about the inevitable de-laminated scores, edges and corners that occur over time with laminated menus.

Our Waterproof Paper is fold-able. Even the 10, 11 and 12 mil cover weight calipers can be scored and folded. This is very different than most other products, and a great feature for printing menus. The velvety soft feel of our paper is truly unique; add full color images and graphics to make your menu act as a unique branding tool.

Our Waterproof Menu Printing is available in four calipers; 7.5 mil, 10 mil, 11 mil and 12 mil, allowing you to print both inside pages and covers of menus. The 7.5 mil caliper for the pages and 10, 11 or 12 mil caliper for the cover of booklet style menus. The Rigid stock is perfect for flat menus and cards. The Soft stock is perfect for menus that need to be folded.

So whether it’s a saddle stitched multiple page menu, or a finished 8.5 x 11 folded menu, or simple flat menus our Waterproof Menus Printing is the new choice for business owners who are looking for a professional look at a very affordable price.

Waterproof Printed Products

News Splash! Waterproof Printed Products has arrived at Eveready!

Waterproof Printed Products

Waterproof Printed Products

News Splash! Waterproof Printed Products has arrived at Eveready!  Eveready Printing, a 115 year old company, owned by father Roger Wolfson and son Scott Wolfson, recognized the need for this unique product.  Our first thoughts were that the restaurant and hospitality industries would benefit from this product.  Currently, customers are using either laminated or paper menus.  The downside to laminated menus is that they can be bulky and the lamination can peel.  Paper menus have to be replaced constantly due to rough handling by customers, which in turn require the restaurants to print large quantities.

The benefits of our waterproof printed products are tear resistance, spill resistance, and a rich feel.  There is no need to print large quantities, since the waterproof menus can be used multiple times before replacing.

For further information contact us at 216-587-2389

Google and Print Advertising

IMG_20151020_175227757_HDRPrint advertising is a debatable topic. With the plethora of online marketing channels that companies can use, why should a company print marketing materials anymore? There are several reasons why, and the proof is seen even among the top internet marketing channels themselves. Google is the SEO (search engine optimization) master, to which all website creators try to appease in order to have their pages indexed and placed on the top pages of the search engine. Google ratings are very important to merchants online and offline. Free and pay-per-click advertising as well as paid ads are available to the public. Google is one of the biggest online marketing channels in the world….and they uses print marketing.

            Google recently sent marketing mailers. The mailers included a letter accompanied by a promotion code brochure, postcard insert, and credit card which was promoting a special for AdWords. The letter explained how AdWords worked and how it could improve business. The card was very eye-catching, printed in a bright blue with big, bold print. The back side of the card had a step-by-step guide and all the information the recipient would need to take advantage of this offer. Why does Google spend money to send out printed information when they could advertise within their own search engine for free?

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Here is why:

 

  • Google understands the power of printed marketing materials.
    • Online advertisements often get overlooked by viewers because internet users have been bombarded with online advertisements for years. We have essentially been desensitized to online marketing unless we are searching for it or it peaks our interest.
    • Even if a consumer notices the Ad, their retention of the information is going to be limited, even if they click on it for more information. By clicking on an ad, the web user will be taken away from what they originally came to the page to do and therefore unlikely to click on it. With printed marketing materials, this inconvenience is eliminated.

 

  • Google also understands that quality information cannot be summed up using a banner ad.
    • The amount of information shared in the letter I received from Google would have been too much to fit on an online advertisement. The letter contained useful information that spoke to the quality of the service they were promoting. The more credible a product/service, the more likely it will sell.

 

  • Google knew that making their marketing campaign personal would catch the reader’s interest.
    • The offer advertised required a promotional code to redeem it. The card sent in the mailer contained that code. The code was mailed to me personally; it is more like a personal invitation rather than a deal offered to everyone on the internet. There are many ways to make a printed Ad feel personal to your customers. Mailers are a great option.

 

4.) Print is durable.

  • The recipient will save it, and when they see it again your message will continue to be redelivered.   We can help you conceptualize and design a printed piece that will keep the impression count adding up.

 

These are some of the reasons why Google uses print advertising. Print is alive. If you are interested in using print marketing techniques such as letters or postcards like Google, visit our websites Eveready Printing, We Print Quick, Water Proof Printed Products, and Cool Marketing, and see all the innovative ways you can use print.

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Waterproof Printing

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A Old Company with New Ideas

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Commercial Quality. Online Prices

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